Our purpose
Our purpose is to uplift lives every day by pioneering access to the most affordable goods and services, creating economic opportunity and protecting our planet.
Our values
Our values guide our behaviour to fulfill our purpose, and they define how we do business.
Doing the right thing
- Putting our customers first.
- Acting ethically and with integrity.
- Making a difference beyond our own doors.
Saving to share
- Relentlessly focusing on improving productivity and managing costs to provide our customers with the lowest price.
- Helping others where we can.
Developing local
- Investing in our people.
- Creating opportunities.
- Embracing economic transformation.
- Supporting communities where our customers' needs are the biggest.
Our vision
Our vision is to be Africa's most profitable omnichannel retailer.
