Shoprite

The Group's core price-fighting brand, serving customers in the mass middle-income market.

As the Group’s original and flagship brand, Shoprite is the biggest retailer in South Africa with a strong footprint in Africa. Affordable and accessible, Shoprite is a full-service supermarket where customers can do their shopping, pay their bills, receive government grant payouts and, in several select stores, collect their monthly prescription medication.

SHOPRITE WEBSITE

OUR FOOTPRINT

Brand overview

Shoprite’s story starts with the purchase of an eight-store grocery chain in 1979. The brand first developed in South Africa and expanded into Africa from 1990 with the opening of its first non-RSA supermarket in Windhoek, Namibia. Since then, this award-winning retail brand has grown to include hundreds of stores across the African continent.

The Shoprite brand strives to provide low-cost goods and services without compromising on quality. Apart from a selection of quality private labels, Shoprite’s house brand – Ritebrand – offers price leadership on the shelf without compromising on quality.

How we are adding value: We recognise that the high cost of transport limits the number of shop visits our customers can afford to make. By extending our shopping hours and providing a onestop full-service offering, we have increased the convenience of shopping in our stores.

Shoprite remains the largest consumer retail brand and continues to meet the needs of our customers who are grappling with rising living costs driven by inflation.
bakery

Added services

Shoprite stores offer various in-house service departments including bakeries, delis, fish shops, wine sections and meat markets. Selected stores also offer other convenience services, including:

Money Market offers customers the convenience of purchasing domestic air tickets, booking bus tickets, making utility account payments, conducting money transfers, and more.
Medirite pharmacies provide easily accessible and affordable healthcare services, enabling customers to collect their prescription medicine while shopping.
Computicket, where customers can buy tickets to various leisure and sporting events, as well as tickets for travelling.
Shoprite LiquorShop can be found adjacent to selected Shoprite supermarkets, allowing shoppers to purchase a range of local and international beverages at supermarket prices.
Virtual grocery vouchers can be bought online and sent straight to the recipient’s cellphone. These vouchers can be redeemed at any Shoprite store.

Take a tour through one of our Shoprite stores:

Shoprite Sixty60: 60-minute grocery delivery service

The convenience of on-demand grocery delivery is set to reach even more South Africans as Sixty60 expands its acclaimed service to selected Shoprite supermarkets. Following successful pilots in Gauteng and the Western Cape, Shoprite Sixty60 is following a phased roll out across eight provinces to ensure that each new location upholds the excellence and efficiency that Sixty60 is known for, while maintaining Shoprite’s commitment to low prices and reimagining the shopping experience with fast, convenient delivery of grocery essentials.

Rewards programme

The Shoprite Xtra Savings rewards programme is helping millions of South Africans to save on their daily groceries. This rewards programme gives customers extra cash savings on more than 1 000 products. Discounts are clearly marked in-store and every saving is automatically reflected when shoppers swipe their Xtra Savings rewards card.

Shoprite brand stories

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Consumer News | Apr 22, 2025

As budgets tighten, Shoprite continues to set the standard for affordable, nutrient-dense meals

As South African consumers continue to face mounting economic pressures, Shoprite has reaffirmed its commitment to keeping everyday basics accessible, offering some of the most competitively priced products in the market - without restrictions - while maintaining quality and nutritional value.

Consumer News | Apr 16, 2025

Up to 40% back on every Sixty60 shop with UCount Rewards

With up to 40% back in UCount Rewards points when shopping on Checkers Sixty60, South Africa's most generous giveback for on-demand shopping officially launched on Wednesday, 16 April. Standard Bank customers can now earn and redeem rewards on the Sixty60 app when buying groceries as well as over 10 000 general merchandise items, from air fryers to Apple Airpods, and have it delivered same-day within precise 60-minute windows.

Brand News | Apr 10, 2025

National championship wins for Shoprite and Checkers’ private label dairy products

Looking for South Africa’s best double cream yoghurt or Maas? Shoprite and Checkers’ private label products just scooped first place in seven categories at the 192nd SA Dairy Championships, including top honours for Crystal Valley Medium Fat Maas (produced by Douglasdale) as well as first time entrant, Forage and Feast Double Cream Yoghurt Green Melon & Mint (produced by Lactalis). The other winners are: Royale Full Cream Mixed Fruit & Custard Yoghurt, Dairy Corporation Forage and Feast Mozzarella Di Bufala, Zandam Cheese Crystal Valley Low fat UHT Milk, Dewfresh Crystal Valley Fat Free UHT Milk, Dewfresh Crystal Valley Low Fat Chunky Cottage Cheese Chives, Lancewood An additional 13 products from the Checkers Housebrand, Shoprite Ritebrand and Usave Ubrand ranges, were acknowledged with 2nd and 3rd place awards. A record-breaking 1 110 dairy products were entered for the 2025 edition of the SA Dairy Championships - the country’s largest, oldest, and most prestigious dairy awards.

Consumer News | Mar 20, 2025

Soweto gets special delivery from Yvonne Chaka Chaka

Shoprite Sixty60 has joined hands with the legendary Yvonne Chaka Chaka to commemorate her 60th birthday with a delivery of essential food items to elderly residents of Soweto. Sixty60 launches at Shoprite Protea Glen on 20 March, making it the second store to bring the convenience of on-demand grocery delivery to Soweto, with Shoprite Jabulani already up and running since last year.

Consumer News | Mar 4, 2025

Shoprite customers can now also Sixty60 as digital adoption grows in SA

The convenience of on-demand grocery delivery will soon be available to even more South Africans as Sixty60 expands its award-winning service to selected Shoprite supermarkets.

Consumer News | Feb 27, 2025

Africa’s biggest retailer and biggest bank team up to offer customers more value

Africa’s biggest bank and Africa’s biggest retailer have teamed up to offer customers Africa’s biggest grocery rewards. This comes as the Shoprite Group doubles down on transparent partnerships that offer shoppers real value. From April 2025, qualifying Standard Bank UCount Rewards members will receive the following benefits on every product, every day: Up to 30% back in UCount Rewards Points in-store across Checkers and Shoprite; Up to 40% back in UCount Rewards Points on Sixty60.

Consumer News | Feb 26, 2025

SA’s water crisis: Shoprite & Checkers stores provide affordable water

As a water-scarce country, South Africa faces ongoing water shortages driven by shifting weather patterns, infrastructure challenges, and persistent droughts. In response, Shoprite and Checkers have stepped up to support customers by offering purified water at just R1 per litre in the majority of its supermarkets.