Small supplier Cherry Melon designed and manufactured a range of affordable maternity wear exclusively for Checkers.

The affordable MiYu range, exclusive to Little Me, includes a selection of top-selling, quality basics which Cherry Melon is renowned for.

Checkers is the first supermarket retailer to partner with Cherry Melon, which Tiggy Potgieter started in 2005 when she was pregnant and became aware of the great need for maternity wear. Today Cherry Melon employs 25 people.

Naboe Scala has been in clothing fabrication for more than 30 years. She operates a small Cut Make Trim (CMT) in Cape Town and her team consists of ladies from her local community. 

“MiYu gives them [seamstresses] that extra opportunity. When you buy a MiYu product, you are actually helping to put bread on the table.”

-  Naboe Scala