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5 December 2022

PRESS KIT

Proudly South African business, Hope Sonic, has created 30 new permanent jobs by expanding its Zeus toy range in Shoprite and Checkers supermarkets, just in time for the festive season.

The small enterprise supplies Shoprite and Checkers with a range of toys made from recycled materials, including a digger, dump truck and various ride-on bikes. 

Hope Sonic now employs around 100 people – of which 70% are women – following the expansion of its range from one to 16 toys and anticipates further growth in 2023.

A lady wearing a red Shoprite t-shirt assembling a toy bike. Proudly South African business, Hope Sonic, has created 30 new permanent jobs by expanding its Zeus toy range in Shoprite and Checkers supermarkets.

The company is located in Blackheath, Cape Town, and employees live within walking distance of its factory.

“Most of our employees reside in Happy Valley, Blue Downs. We believe in empowerment and teaching our employees. All training is in house on the job training.”

- David Damon, Managing Partner at Hope Sonic

The Zeus Mx2 ride-on bike is made from 100% recycled plastic, which amounts to approximately 20 milk bottles per bike. The dump trucks and diggers are made from 60% and 50% recycled material, respectively.

A gentleman wearing a red Shoprite t-shirt packing some toys in boxes.

This festive season Shoprite and Checkers supermarkets will again beat any toy price by 10% if a competitor store advertises the identical item at a lower price. 

The Toy Price Guarantee is valid for in-store purchases between 28 November and 25 December 2022. T’s and C’s apply.

 

The following are predicted to be among the most popular and best-selling this festive season:

Checkers

Shoprite